Monday, September 22, 2014

NEVER QUIT - A Memorable Series, A Worthy Cause

In light of the unprecedented adversity the Oakland Athletics had been facing for the past several weeks, we felt compelled to keep the motivation from a recent "Welcome Home" message to the Athletics’ team that some die-hard fans from RF Bleachers Section 149 greeted the team with when the A's private plane arrived at the Oakland Airport at the conclusion of the final regular season road trip in Seattle. Simply put, the sign reminded the team, managers, and players to "NEVER QUIT".  


The motivational phrase, "NEVER QUIT" is also connected to Jon Lester’s personal battle against lymphoma earlier on in his career and his winning attitude.  Jon Lester started the charity “NVRQT”. Jon’s philanthropic foundation supports the "strikeout" of pediatric cancer with research against the disease!
 
Click image above to visit: www.NVRQT.org
We felt this was an opportunity for our fan based company to bring more awareness to our fellow fans, friends and families for a great cause and continue the positive energy and motivation in support of the team we love! So we asked our fellow A's fans to join us on last Friday night's home game, with Jon Lester on the mound, to join us in wearing a simple "NEVER QUIT" shirt.  The amount of people wearing the NEVER QUIT shirts and support received was overwhelming.  

It wasn't just the numbers of people wearing the shirts that was impressive, it was the expression on their faces - the words on their shirts carried over into their demeanor and energy at the game!  If you were a newcomer to the RF bleachers that night, you would have never known that the A’s were just swept by the Rangers only a day before! There was a new-found intensity of team loyalty and belief in the green and gold.


Jon Lester was brilliant as usual as the starting pitcher on Friday night! Jon pitched 7 strong innings despite giving up a few weak hits to start the game. Jon Lester embodies so much contagious passion, as a pitcher and team player. He responds to every pitch. It’s refreshing to see his emotion and we the fans are grateful to get to experience it with him.   


Needless to say, the NEVER QUIT campaign was a celebrated success with the team and fellow fans! Most importantly, with 50% of sales from every shirt order going to the NVRQT charity, we are thrilled that this fan initiative that was born of a motivational message, and regardless of any post season results will conclude with a donation to a cause that affects many of our friends and family.  Win, Win! 

Again, we would like to thank Jon Lester (@JonLester31), himself for giving a shout out "S/O" on social media to #Section148 fans for its show of NEVER QUIT love at his last start on Friday night. We would like to thank all of the fans who purchased one or more NEVER QUIT shirts and joined us at any of the games this weekend to show their support for not only our guys in green & gold but to "Strikeout Pediatric Cancer" too! #MakeCancerQuit

The NEVER QUIT shirt is still available with limited quantities left, so be sure to purchase your today in our SHOP! We hope the spirit of this event and support to Jon Lester’s campaign NVRQT will carry into the rest of the home-stand and beyond. Lets Go Oakland! 

-- Wes
Get your Champion Gear at www.Section148.com

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